#askSAP Webcast Series


Connecting with the analytics community

Enabling open interactions

SAP wanted a way to connect with its growing Business Intelligence (BI) community on a regular basis. Working together, we created an interactive webcast series where strategy, product roadmaps, and new product release information could be showcased and discussed in an open forum.


  • Webcast Management & Logistics
  • Project Management
  • Copywriting
  • Email Creation

Creating engaging events

The #askSAP Analytics Innovations Community Calls are quarterly webcast events, hosted by SAP, that provide an engaging platform to communicate and collaborate with the BI community. Using the On24 webcast platform, Hotfusion helps SAP host the quarterly events with a variety of SAP speakers and SAP Mentor moderators. Hotfusion manages all event logistics, project management, and writing for the interactive sessions, which include live presentations, interactive demonstrations, and active audience participation with live Q&A and social media interactions.

To date, we have executed over a dozen #askSAP Analytics Innovations Community Calls since November 2013, and these interactive quarterly events continue to be an ongoing success with average registration numbers between 700 and 1400 attendees for each session. Lively post-event discussions continue with the active #askSAP hashtag.