SAP Big Data

SAP Big Data

Thinking big with big data

Seizing the opportunity

When SAP set out to take on the big data opportunity, it was entering a space where it was an unknown entity. The company needed to go to market in a strong, bold, and cohesive manner to build awareness of its big data solutions, accelerate opportunities, and close deals. 


  • Experiential Marketing
  • Concept Development
  • Creative Consulting / Direction
  • Writing & Design
  • Presentations
  • Website Consulting
  • Bus Vendor Procurement / Management
  • Promo Design & Procurement
  • Event & Sponsorship Management
  • Project Management

Big ideas for SAP Big Data

From developing the initial concept of a mobile demo environment to hands-on execution of many of the campaign elements, Hotfusion was closely engaged in the successful SAP Big Data campaign. Our involvement included: concept development, presentations, design, and writing (bus wrap, website, collateral, emails, signage), vendor/promo sourcing, field marketing and sales support, and logistics planning (including scheduling, catering, permits, customer/venue liaison) for 62 conference-adjacent and customer visit events during the six-month nationwide bus tour.

Making it real

Hotfusion was instrumental in bringing the vision to life, working hand-in-hand with numerous groups across SAP including Product, Product Marketing, Corporate Marketing, Field Marketing, and Sales. The campaign was so successful, it was continued the following year and expanded to other regions outside of North America.