SAP Business One

SAP Business One

Helping small business dreams come true

Breaking through with persona-based marketing

50,000 small to midsized enterprises around the world rely on SAP Business One software to better manage their businesses. When it came time to refresh their marketing, the Business One team relied on Hotfusion to help them reach out to and engage with new and existing audiences. 


  • Strategic Planning
  • Creative & Design
  • Video Production
  • Landing Page Copy
  • Contest Development

Growth made simple

Building from a deep understanding of the customer, the creative focused not on product features and capabilities, but on the hopes and dreams of our audience - and how the solution could help them achieve those dreams. The resulting campaign included a new landing page with tightly curated content, a sweepstakes contest for business coaching with a leading small business expert, and two versions of a video (with and without a contest mention).