Thought-leadership + lead generation
SAP wanted to create compelling thought-leadership content focused on digital technology innovations that showcase their strong strategic partnerships. We worked closely with key stakeholders to develop the content marketing strategy and build the business case for the long-term program. We also wanted to build in an element of lead generation, while always being sensitive to the needs of the readers and without diluting the thought-leader positioning.
- Strategic Planning
- Creative & Design
- Project Management
- Analytics Reporting
- Social Marketing Support
Making the 'most-read' list
To date, we've produced over 60 blogs, 90,000+ page views, 3 eBooks, more than 800 downloads, and counting. We are developing and writing an ongoing, curated schedule of thought-provoking blogs that are consistently ranked in the most-read list, and creating a series of gated, content-rich eBooks that take a deep dive into some of the hottest topics affecting the tech industry and the larger global business environment. These engaging multi-page eBooks include interactive elements throughout, such as one-touch tweets, click-through videos, and links to additional SAP and partner assets. Ongoing analysis of tracking reports inform future topics and articles. Visit Digitalist Magazine to read our blogs and see below for some eBook example spreads.