We can see clearly now

Communicating the vision

SAP reinvented the database market when it launched SAP HANA, the in-memory database platform that enables real-time analytics and applications. Instead of just presenting a typical 'speeds and feeds' message to the traditional IT audience, we also wanted to engage the executive and line-of-business audiences by clearly communicating the potential of what SAP HANA could deliver.


  • Strategic Consulting
  • Copywriting
  • Design & Illustration

Delivering customer-centric infographics

Through our existing understanding of SAP HANA (we were involved in the original product launch) plus two 30-minute briefing calls, a handful of presentations, an FAQ, and 64 architectural diagrams, we were able to get to the heart of what our audience needed to learn and understand about this game-changing new technology. We created a series of six infographics that translated the dauntingly technical information into content that clearly communicated the benefits in a compelling and visual manner. Bonus fun fact: we also designed the SAP HANA 'data wave' and server branding that are featured in a couple of the infographics.