Enabling the digital economy

Introducing SAP HANA Vora

Large enterprises are storing phenomenally vast amounts of data, but many face huge challenges when it comes to integrating and analyzing the data fast enough to have an impact on their business. In response, SAP developed SAP HANA Vora, the only product in the market that bridges the gap between enterprise data and big data.


  • Messaging & Positioning
  • Creative & Design
  • Launch Video Production
  • Sales Enablement Whiteboard
  • Sales Presentations
  • Keynote Presentation
  • Website Banners

Creating clear, compelling launch materials

Building on our strong involvement in marketing for SAP HANA and SAP HANA Cloud Platform, Hotfusion was tapped to support the marketing launch of SAP HANA Vora. We worked closely with solution marketing to develop customer-centric messaging & positioning, the launch video, the launch keynote presentation, customer presentations, and sales enablement whiteboards that would clearly articulate the technical challenges and customer benefits to both IT and line-of-business audiences.