SAP + Microsoft
experiential marketing

How do you stand out at the largest tradeshow in retail? You go big. To make a big splash at the NRF Retail’s Big Show event, SAP and Microsoft asked us to tell the story of intelligent retail in larger-than-life detail. Through a unique co-branded initiative, we helped bring this vision to life through an interactive wall. With videos, illustrations, and projection-mapped animations—plus sound, motion, and tactile elements—this display turned heads and sparked conversations.