Thought leadership and demand generation
SAP Think Tank was a thought leadership and demand generation initiative, born during the COVID-19 pandemic, that delivered compelling, customer-centric content while supporting SAP’s pipeline with their global strategic partners.
Hotfusion was integral to the Think Tank initiative. We drove the program from concepting and strategic planning to every element of content development and execution.
SERVICES
Strategy and Ideation
Writing and Design
Video and Webinar Production
Program Management
We delivered over 120 content assets, all aligned to SAP’s major lines of business and go-to-market campaigns, including webinars, videos, blogs, field sales email templates, infographics, customer success stories, ebooks, and web pages.
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Vancouver, B.C.